What are the new markets for professional audio in recent years?

　　At present, most of the companies doing professional audio and audio and video project engineering are locking the market in large and medium-sized projects such as theaters, stadiums, government projects, large-scale performances, KTV, and bars. Yes, this is true in itself. It just means that the competition is becoming more and more fierce, the participating merchants are more and the initial costs are high, so some professional audio companies have also set their sights on new markets. So, what are the new markets for professional audio? Let's take a look.

　　Wedding hall, music restaurant, Livehouse (music tavern), high-end clubhouse, high-end villa audio-visual. Don't look at these projects because they are small, but with high professional requirements; don't look at these projects because they are small, but looking at the whole of China, the demand is still very large.

　　Wedding hall: Family planning and urbanization in China gave birth to the product of wedding hall. It used to be three or four days to get married in the countryside, and now it’s just a meal. They are all in the city, where do we go for weddings? Traditionally, they are in hotels. First find a hotel and then a wedding company. Now there is a one-stop solution-wedding hall. Photography, banquet, and wedding planning can be done in one stop, saving time, effort and money, and more professional. Of course, the wedding hall not only accepts weddings, children's full moons, students go to university, etc.

　　The first wave of wedding halls began in cities like Beijing, Shanghai and Guangzhou 3-4 years ago. Since the beginning of this year, there have been projects in second and third tier cities including Ji’an in Jiangxi, Baotou in Inner Mongolia, Qingdao in Shandong, and Nantong in Jiangsu. Statistics show that wedding halls will grow in the next 2-3 years.

　　Music Dining Bar: Times have changed, and people's consumption habits have also changed. I used to find a good place to eat when I was eating; now I not only want the dishes to be distinctive, but also the environment. Young people born in the 80s and 90s need to have some accent to show their uniqueness. The music restaurant and bar came into being. Today's restaurants cannot adapt to the appetites of those born in the 80s and 90s without any sound or band performances. Of course, the sound of the restaurant is also unique for performances. In addition to increasing the atmosphere of the live meal, it also makes people more willing to post photos in their circle of friends to show off. This also promotes the restaurant for free, so the investment in sound and lighting is through the customer Free publicity can recover the cost. Music dining bar also emerged with the rise of smart phones.

　　Music restaurant bars have also appeared in large numbers in the past 2-3 years. Now there are several chain brands, and they will continue to grow in the next 3-5 years.

　　Live House: Live House originated in Japan, because these indoor venues have professional performance venues and high-quality sound effects. "Live House" quickly became popular in Japan, Europe and America. Different from ordinary bars, Live House generally has top-notch music equipment and audio equipment, which is very suitable for enjoying all kinds of live music at close range. Due to the close distance between the audience and the artists, the atmosphere of the performance in the Live House is often far better than the effect of a large gymnasium.

　　High-end clubs, high-end villas: With the increase in anti-corruption efforts, many high-end business people have begun to move to private clubs, and the privacy has improved a lot. These high-end clubs are only held by wealthy people and those who often play. These people have high requirements for audio equipment, so the KTV audio equipment of a private club is at least 20w.

　　Basement audio-visual room, living room theater, private theater. Don't underestimate this group, the number of this group is very large, and some local tyrants will have a budget of more than 20w for a 50-square-meter audio-visual room. With the increasing popularity of karaoke and the improvement of people's music appreciation, owners have more and more requirements for audio. Therefore, the boundary between professional audio and home audio is gradually blurred, and many owners even like to move professional equipment to their homes. At present, Incari Smart Cinema is targeting the target customers on consumer groups with such needs, and has achieved better benefits. For example, if a bun shop opened well, it would be more profitable to open 200 stores across the country than to open a big restaurant. Therefore, don't underestimate this market. If we can further segment the market in this field, standardize system products, and gradually formulate standards and build brands, we can establish a reputation in the hearts of consumers. This market is still considerable.

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